Normally, an Internet User use Facebook for social networking. However, if you are an owner of a website or Blog, you can use this social networking site for driving a massive traffic as well. For Blog or website owners, more traffic means More Money . That’s why, Traffic is extremely important. I have already explained you the importance of Facebook EdgeRank for a Blog or Website. Today, I am going to provide you some working techniques to drive massive traffic from Facebook to your blog.Facebook is undoubtedly the most popular social networking website in the world. It means, you can drive lots of traffic to your blog through it. If you are not using Facebook, you are committing a mistake so start using it and follow some important tips which has worked for me.
1.Use Large Size Images with shortened Link
A survey shows that, Facebook users show more engagement in Posts which contains Big images. Big size images gets around 120% more engagement than normal posts which contains only texts. These kind of posts get more likes,shares,comments etc.
Most of us likes to use normal links which doesn’t get more engagement. Try using the url shortnere service and post the shortened link with your large Image. The example from Hubspot page is shown below:
2. Keep your Post Short
In this busy world, no one has time to read your long article specially on Facebook. Always keep your Post short and appealing so that users can show engagement. The example of such post is given below:
On Facebook, a short post gets more engagement than the long one. Keep your post simple and user friendly.
Questions are really helpful for increasing the user’s engagement because most of the time, people answers the questions. However, your question should be related to your blog’s content and it must attract users. For example:
4. Don’t use Links with normal Posts
If you are using normal texts in your Post, don’t use link. It can have negative impact on your Fans. If you are doing this, they will think that you are only trying to promote your blog. It doesn’t matter whether you are using a shortened url or normal link. Lets see below given example to see, what i want to say.
5.Share “How To” Articles
“How to ” articles are helpful for driving traffic from Facebook to your blog because it contains complete tutorial. Most of your Fan will definitely check your “How to” article present on your blog after viewing a simple update of the same Post on Facebook.
6. Run Contest on your blog and share it on Facebook
Contests and Giveaways are considered important for driving traffic to any blog. If you are running a Giveaway or Contest on your blog, you must share it on your Facebook Fan Page. Contents or Giveaways are helpful for users because they get items for free so they like it. If you haven’t run any Giveaway or Contents on your blog yet, it’s the right time for you to do that.
7. Embed Video
If you are sharing only Pictures and Texts on your Facebook Fan Page, your Fans will get bored very soon. It is important to make them happy all the time so that they continue to visit your blog regularly. For this, you must embed video sometimes as well.
Just create a simple but informative video and share it on your Facebook Fan Page. I am pretty sure that, you will get more likes,shares and comments. To drive traffic to your blog, just place a link of your blog as well but it should be a shortened link.
8. Share the content of other Blogs on your Fan Page
Most of the bloggers never share the contents of other blogs on their Facebook Fan Page or any other social networks. If you are among them, you are really making a big mistake. If any particular article or infographic is helpful for users, don’t hesitate to share it on your Facebook Page. It will not only increase user’s engagement on your Facebook Page but will also make your relation better with other bloggers.
9. Facebook Ads can be Helpful
If you are financially strong or an established blogger, you can drive massive traffic from Facebook to your blog by using Facebook Ads. Just advertise your blog on facebook after paying them their charge. In result, they will give you genuine visitors. However, this method is not helpful for new bloggers who can’t afford to advertise their blog of Facebook.