Google Consumer Surveys- A new Google Product to Monetize your Website

Making money through a blog is one of the best ways to make money online. When anyone talks about blog monetization, some popular monetization methods like Google Adsense, Adsense alternatives, Affiliate Marketing etc automatically strikes your mind because they are the most popular monetization methods.

Google now has introduced a new way for bloggers to monetize their blogs in the form of “Google Consumer Surveys”. Announced this week, the Google Consumer Surveys publisher network is now open for Sign Ups. In this post, i will provide you information about this new network and how it works.

What are Google Consumer Surveys?

Google Consumer Surveys provides publishers an opportunity to monetize premium content by offering users the choice of completing a microsurvey. It means, if you have enabled Google Consumer Surveys in your website, your users will first see few survey questions before getting access to the content.After a user answers the question or completes an alternative action (eg. social share), the inline microsurvey will disappear and the grayed out premium content will become visible to the user for a publisher defined period (eg. 24 hours). See below given screenshot for getting better idea about it.

Google Consumer Surveys

Google Consumer Surveys

Survey questions are written by market researchers looking to gain insight about their businesses, brands or products and must comply with Google Survey Program Policies.Publishers control the user experience and select which content integrates with the Google Consumer Surveys prompt.


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How much can you Earn with Google Consumer Surveys?

The revenue are shared in 50-50 ratio between Google and Publishers. Like any other monetization methods, your earnings largely depends upon your traffic. It means, the larger your traffic, the greater the earning potential. You can earn $0.05 per question. Assuming that your traffic is 100k/month and at least 20% visitors fill out the survey, you can easily make more than $1000 per month.

Users may see an optional offer to complete a longer survey (up to 9 additional questions). Users who choose not to participate can select “No thanks” or simply scroll down without completing the survey.

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Publisher Sign Up Process and Quality Testing Period

In order to become a Google Consumer Surveys publisher you must have an active AdSense account in good standing, an audience that is ages 18+, and adhere to Google Publisher Program Policies, although you are not required to place AdSense ads on your site. Your AdSense account is used to receive payments only.

In order to get accepted as a Google Consumer Surveys Publisher, you must meet specific standards related to response rates and answer quality/spam to participate. After you sign-up, a team of Google Consumer Surveys will evaluate your site with test surveys for 7 to 10 days. During these days, your site won’t make any money. If your quality standards meet the requirements of Google Consumer Surveys, you will be approved else the team will contact you with next steps for improving response quality. Click Here to Sign Up for Google Consumer Surveys.

How to integrate Google Consumer Surveys with your site?

As i informed you earlier, publishers can control the user experience and select which content integrates with the Google Consumer Surveys prompt. Publishers thus will need to place a snippet of code on the pages on which they wish the Google Consumer Surveys prompt to show.Publishers may terminate and/or remove the Google Consumer Surveys code snippet from their site at any time. Active Google Consumer Surveys publishers are expected to serve impressions within the past 30 days and show a minimum 10% survey completion rate to continue participation in the program. If you still have doubts, you can check FAQ.

Supported Countries

This program is new so it’s not available for the publishes of all countries. Currently publishers from US, UK and Canada are being accepted. In the coming months more countries will be added as well.

Share your views about this service via comments.


Ravi Kumar

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