What is Google’s “Hummingbird” Algorithm : Complete Information
Google Algorithm Updates can be heart breaking for many bloggers and Webmasters. However, Majority of Bloggers and SEO Experts know about Panda and Penguin algorithms of Google so they make proper plan to handle these updates. Few months ago, so many websites including major and minor sites experienced a massive search traffic drop, which badly affected them. It was strange because it affected google’s own blog and many social media profiles as well. SEO experts tried their best but still failed to find the reason behind this.
On last Thursday, Google officially revealed their new Algorithm called “Hummingbird” which was the main cause of massive search traffic drops. It is the biggest change made by Google since “Caffeine” update in 2010. To know more about it, read the complete article.
When you search anything on Google, it returns a set of results. An ordinary user just use Google search for finding relevant contents. They never try to know the working.
“Search Engine Algorithm” is just a technical term, which is used by Google to name the technique which sort through the billions of web pages and returns relevant results. So many websites are there on internet which is increasing day by day. Google still tries their best to show best results to users. For doing this, they keep updating their Search Engine Algorithms.
You Might Also Like– How to index a new website or blog within 5 minutes in Google?
1. Better Handling of Complex Queries
Now a days, users never search for any single keyword like “iPhone 5”, “SEO” etc. Instead they look for long tail keywords like “How to buy an iPhone 5 Online“, “How to implement SEO in Blogger?” etc. These kind of search queries comes under Complex Queries. Google always tries their best to show relevant results to users but it was not possible with old search engine algorithms. For understanding it better, let’s have a look on below given example-
When you search for something like “where’s the nearest place to buy Samsung Galaxy S3 Mobile from my House?“. A traditional search engine will focus more on “Buy” and “Samsung Galaxy S3 Mobile” and will return results based upon these two keywords only which may or may not be relevant to users. It is because, user wants to know about the nearest place from his house, which offers selling of Samsung Galaxy S3 Mobile.
Hummingbird applies different technique and thus tries to focus on the meaning behind the words. In case of above written query, it might look for the location of your house first(If it has been shared by you with Google) and then for the nearest Place which sells Samsung Galaxy S3 mobile. At the end, it will return much relevant results.
It means, Hummingbird doesn’t focus on any particular Keyword. Instead, it pays more attention on each and every word present in search query.
2. Improved Voice Based Search
After the introduction of Hummingbird algorithm, Google has made it clear that, they have improved Voice search as well. As you all know, Google is undoubtedly the best search engine in this world which is used by so many users of different culture, country, Location and Languages. It makes the voice search more complex than Text based search. Now a days, people are making use of Tablets and smartphone more as compared to Large computer or laptops. Google has taken this in account while developing their new alogrithm. This new algorithm understands voice-based queries much better than before and returns relevant results.
It’s Like having a conversation with Google because you ask your question and Google will answer the same.
As an user, i always prefer Google for searching rather than any other search engines like Yahoo or Bing. It is because, they returns poor results. Google always tries to give their best. Google’s Hummingbird is an approach for achieving the same. So stop using Bing or Yahoo.
If you are a webmaster, it can be a cause of concern for you because it can affect your targetted traffic(Organic Traffic) which comes through Google. If you are new blogger which doesn’t have good PR or backlink then it can cause an issue for you because it check the relevancy. If your contents are not engaging, there is a possibility that your blog/website will get poor ranking in Google SERPs.