How to use LinkedIn Pulse for Driving Traffic to your blog?
One of the most overused phrase on internet by bloggers is, “Content is the king”. If that’s the case, then why isn’t every blogger is able to drive traffic to their blog? Well, for starters, perhaps you aren’t promoting your articles properly (not writing the right type of contents can also be the case).
Traffic is the one thing bloggers can’t live without. Today, We are sharing a new method of driving traffic using LinkedIn Pulse. If you are not able to drive enough traffic to your blog, you must check some of our old posts which are listed below:
- Not Getting Enough Traffic on your Blog? Here is Why?
- How to Drive Traffic to your blog through Reddit?
- How to drive Massive Traffic to your Blog through Facebook?
- How to use Ping Sites for Driving Traffic to your Blog?
Getting Started with LinkedIn Pulse
In February 2014, LinkedIn opened up its publishing platform to it’s members, meaning anyone can publish articles on LinkedIn. It was interesting to know that even first time writers were able to get featured on the Pulse and get ten thousand views or more. I became interested but When i tried to publish a post on LinkedIn first time, I found that there’s a little bit of confusion about what “Pulse” really is. This is because LinkedIn hasn’t provided enough details about “Pulse” anywhere.
LinkedIn Pulse is accessible to everyone in English Speaking countries which makes it interesting for serious bloggers and seo experts. They see it as a source of traffic. To check whether it’s helpful or not, I started experimenting with my own account. I published my first post on LinkedIn few days ago and surprisingly got many new followers and email subscribers.
As it’s a new way of driving traffic to your blog, I am sharing this method through this post.
How to Publish your First Post in LinkedIn?
- First of all, visit linkedin.com and log into your account. If you aren’t already registered, register a new account.
- In LinkedIn Dashboard, you should see “Publish a Post” button. Just click on that button. If you can’t see any such button, visit https://www.linkedin.com/pulse/article/new .
- Upload an interesting featured Image which can draw user’s attention.
- write an Interesting and Eye Catching Title for your Post. A good title is necessary for drawing the attention of users. Ordinary titles go un-noticed most of the times.
- If you are done with Uploading Featured Image and Writing an Interesting Title for your post, provide some details about your post title. Make sure that the post is not too long. Too Long posts go un-noticed in LinkedIn Pulse.
Tips to Make your LinkedIn Post Go Viral
1. Write Post on Popular Topics
One of the most important thing for getting better result in any kind of business is to target the right audience. It’s important to note that LinkedIn’s audience is mostly composed of business professionals and career oriented individuals who are interested in finding new opportunities. Out of topics like Careers, Business, Self Improvement, Technology, Sales & Marketing, SEO, Current events and Productivity, the most popular is “Careers“. After researching for few days, I came to know that more than 40% posts published on Pulse were related to Careers. Follow Channels to stay on top of topics that interests you.
Suggestion: Try to publish post related to Careers for getting best result on LinkedIn.
2. Try to use Interesting Headlines
Headline is the most important part of any article. A survey shows that most of the viewers read your complete articles only when they find your article’s headline interesting. For example, out of two titles i.e. “How to correct your blogging mistakes for doing well” and ” Are you doing the same mistakes that all dumb bloggers do?“, the later appears more interesting and thus will do much better among viewers. If you want to get your post noticed, you must use Interesting Headlines for your articles.
Suggestion: Use Interesting Headlines for your articles to get noticed.
3. Write Shorter Articles rather than Longer Ones
There is a lot of debate over whether you should write long or short posts. Few bloggers recommend you to write short articles while others recommend you to write Long articles containing complete details. However, LinkedIn recommends writing shorter posts for getting best results. Long Posts are recommended only to those who already have a large audience.
Suggestion: Shorter articles are more successful in LinkedIn. so, try to write short articles containing only relevant contents. Once you get a large number of followers, you can start posting Long articles.
4. Choose Interesting Featured Image for Best Results
I was researching about some posts that got featured on the Pulse. I noticed that few of these articles consisted of boring headlines and absolutely spammy contents. Then how that kind of post emerged as the featured one? The answer is, due to interesting featured image. For example-In one such post, the author used the image of a beautiful woman.Actually, it was that featured image which got enough clicks to get featured on the Pulse.
Suggestion: Use Interesting Featured Image to grab the attention of viewers. Here, I am not asking you to use the image of beautiful woman or something like that because it can be the reason for blocking your LinkedIn account.
5. Be Controversial
Try to be Controversial or disagree with popular opinion. For example, If you have found a post on Neil Patel’s blog which says “SEO is necessary to rank your keywords on Top”, try writing a post on LinkedIn with title “Neil Patel’s Statement about the necessity of SEO for ranking is wrong”. It has been seen that controversial posts interest viewers more as compared to normal posts.
Suggestion: As you now know, Controversial posts get more engagement, try being controversial.
6. Tweet to LinkedIn’s Editorial Team to get Featured
LinkedIn’s publishing platform is getting popularity day by day. More than hundreds of articles are published on LinkedIn daily, so there are chances that sometimes your article might not get seen by LinkedIn’s editors. They want to feature only high Quality articles on the Pulse, so if you think that you have written something really good and it hasn’t been noticed and featured within first few days, you can directly tweet your post to LinkedIn’s editorial team. The twitter handler of LinkedIn’s Editorial Team is @LinkedInPulse.
7. Choose the right Content Channel
Getting your article featured on right content channel can send you lots of targeted traffic. Some of the LinkedIn has more than even a million followers that can view your articles. The content on your blog will decide whether they will be converted into your subscribers or not. You can view all LinkedIn channels at https://www.linkedin.com/today/channels
Suggestion: First of all, visit the channels which are relevant to what you write about. Read all featured posts and see what they write about. After researching for few days, start creating and publishing your articles.
8. Follow People of your field
LinkedIn has a facebook like feature. When you publish something new, all people following you get a notification about your post. It increases their chances of viewing your post. Following more people of your field on LinkedIn can thus become helpful. If you are new to LinkedIn, try following more than at least 100 people before publishing any post.
9. Promote your LinkedIn Article outside LinkedIn
If you have a decent sized following outside of LinkedIn, promoting your article outside LinkedIn can really help. What i have noticed about the LinkedIn pulse is, the featured posts are sorted on the basis of number of views. It means, the featured post placed at top has undoubtedly the most number of views. If you have large number of followers on other social networks, you shared post will be viewed by your followers which will increase your post’s chances to get featured.
10. Add Links to your Site or any Landing Page
In your LinkedIn post, you can add links to your website, blog, any landing page or squeeze page for bringing LinkedIn viewers to your site or blog. If you have any resource page or any good landing page, I would highly recommend you to add links to these pages rather than your homepage or social media account.
Normally, I prefer SEO traffic over the traffic driven from Social Networking Sites because SEO sends targeted traffic on regular basis but social media doesn’t. However, I decided to write this post because LinkedIn pulse If used properly sends targeted traffic to your site.
If you haven’t tried this method yet, try it now and share your honest views about this method.