Why Your Blog is Not Making Money – Real Facts?
I have spent more than 2 years in Blogging. During this Period, I committed many mistakes and also learnt to correct them so I know, What mistakes are normally committed by a new Blogger. I also receive lots of blogging related Questions from Bloggers via EMail. Till now, I have answered most of their question by writing Posts like – what is the meaning of original content for bloggers? , What is Domain Authority? Why it is important for SEO? etc.
In Last 2 week, I received more than 20 Emails from different kind of Bloggers who asked me to Review their blog. Actually, they were not making money from their blog. Most of them informed me that, their traffic was not so bad and their blog posts were also receiving lots of Comments and share. However, They were still not able to make even $100/month. It was a bit strange for me so I decided to review their blogs.
After reviewing their Blogs, I noticed that they were making lots of mistake. I will discuss all reasons in this post. Actually, It’s a misconception of bloggers that they will start making lots of money just for writing contents. This method doesn’t work any more due to the large number of Quality Blogs on internet.
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1. You don’t know your Readers
If you don’t know the answers of below given questions, It would be difficult for you to Earn money online:
- Who are your readers?
- What products do they like?
- What kind of contents do they like?
- Which is the best time for them to Read your contents.
Income totally depends upon your Traffic. It means, If you have huge traffic, You will earn more money and vice-versa. Have a look on Pro-Bloggers. They are successful because they know the taste of their visitors. Their articles are liked by their visitors because they know, What their visitors actually like. Let’s consider a simple example- You are an owner of a blog whose visitors are those people, Who like stuffs related to SEO because you also write articles on SEO. Next day, You decided to write a quality article on Mobile device. What will happen? You won’t get any benefit(I guess). What do you say?
Same is the case with Products also. You can only earn affiliate commission for selling or referring products, which are useful for your readers. If you don’t know your readers, affiliate marketing will also fail to work for you.
Majority of people read your articles in their Free time so you must try to know about this period. In order to get maximum user’s engagement, You must Publish your content during this period.
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2. You Never Make Plans
For getting success in any kind of business, You must make proper plans. Most of the bloggers fail because they never make plans. Promotion and Branding should be in first place of your plans.
Make a step by step Goal for yourself and try to achieve it.
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3. You never Considered your blog as Business
Most of the blogger fails because they don’t take blogging seriously. If blogging is fun for you, stop thinking about earning money. Pro-bloggers are earning huge amount of money because they considered their blog as their Business. They invested Money and Time.
If you really want to earn money from your blog, Consider it as your business and start taking it seriously right from today. In real life, You do everything to bring your business to the Top which includes- Advertising, Promotion, Investment etc. Follow the same tactics for your blog as well.
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4. You never use Affiliate Marketing
One of the major misconception of new blogger that, they can only make money by using Ads on their Blog. This is probably the reason why, Most of these bloggers do everything to get the approval of Ad networks like Google Adsense or Yahoo Bing Contextual Ad Program. Many of them even invest money forpurchasing an Adsense account as well.
They do so because they don’t know about affiliate marketing, Which is much better than Adsense or any other Ad networks. First of all, Try to provide complete information to an user about any specific product which can be useful for them. At the end, Use your affiliate link. Whenever, They will purchase that product, You will get your share. That’s easy. Isn’t it?
5. You only believe on Ad Networks like Adsense
I don’t know about others but I don’t rely much on Adsense or any other Google Adsense Alternatives. Ihate Google Adsense because, They can disable your account anytime. I have seen so many bloggers losing even $1000 due to this. Other Adsense alternatives doesn’t pay much. It means, If you don’t have large number of traffic from countries like US, UK, Canada, Russia etc, You will never earn $1000/month.
So many bloggers including me recommend other bloggers to offer their service. Believe me, If you really good in your field, You would be able to earn 10 times better than Adsense or any other ad networks. Even I earn more by offering my services like – SEO, Joomla to WordPress Migration, Web designing etc rather than Adsense.
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6. You don’t want to Invest Money
If you are not investing money for the betterment of your blog, You will either fail or will have to wait to see everything happening according to your expectations. 99% of successful bloggers are successful because they invest money on different products and services, Which seems useful to them. In above step, I asked you to consider your blog as your business. Just answer my simple question- “Have you seen any successful businessman, Who hasn’t invested even a single penny on his business?”. I think, Your answer will be “No”.
So start investing money at least on following:
- Design and Loading time of your blog
- SEO(If you don’t know).
- Content Marketing
- Email Marketing
7. You always look for “Free Stuffs”
“Free” is a word which brings excitement among New bloggers. If a particular product is “Free”, they will definitely try that particular stuffs without worrying about its benefit or disadvantage. If you want to earn money like a problogger, stop thinking about “Free Stuffs” and start thinking about “Premium stuffs” because Paid products comes with lots of features and functionalities.
In above step, I asked you to give your own services. If you are not good at it, Invest money on being an specialist in any particular field. If you can’t join any institute, Join Webinar or Hangouts.
8. Your Rates are More than Enough for Customers
In above step, I asked you to “Sell your product” or “Service” for making money from your blog. It would be interesting for you to know that, Some bloggers are offering their service or Product on their blogs but still they are not able to make Money from their blog. The reason can be:
- High Rates :Now users are too smart and they have lots of choices on internet. If they felt that, Your charges are too much for them, They will look for another one. Due to this reason, Never ask too much for your service or product.
- Poor Quality- Sometimes, People don’t consult you because they feel that, You are not the right person for them because you provide poor service or product.
- Your Reputation is not Good : Now a days, Reputation also matters. Before investing money, People checks your Reputation. If it’s Good, You will do better.
9. You Never write Sponsored Post or Sponsored Reviews
Sponsored Posts and Sponsored reviews are one of the best way of making money from your blog. In both of these cases, Advertisers pay you for writing contents. However, They expect better content from your side. If you are a new blogger, Advertisers will not contact you right from the first day. To attract them, Write some quality reviews of products yourself for free. If you managed to write 10-15 quality reviews on your site, You will start getting offers from advertisers. However, If your technological knowledge or English is not good, You will not get many offers. Some of the websites which pay you for writing reviews are listed below:
10. You don’t know about Content Marketing
No business can succeed without Promotion. Same is the case with blogging as well. Most of the new blogger underestimates the importance of content marketing. This leads to their failure. Ask any problogger about “Content Marketing“, they will ask you to utilize at least 70% of your time in Marketing your content. It means, Give 30% of your time in writing your content and rest of your time in Marketing them. If you don’t know about Marketing Tactics, You must read our 120+ Marketing Tactics for Bloggers.
It is quite logical as well because You can’t get success, If no one will read your content or articles.