Not Getting Traffic from Search Engines? Here’s the Reason and the Solution
I hope this title made you little excited as many of you might be failing in driving search engine traffic to your blog. Actually, it’s not only you, so many bloggers are there who are not able to drive enough traffic from search engines. This is also the reason why they quit blogging. Don’t ever think to quit because maybe this is the time you are just about to see a break-through in your blogging career.
If your first reaction after reading the title of this article was “Traffic from search engines?” then read on. The first thing that you need to know is that if your traffic is low and only a few of your posts are driving traffic from search engines, the you’re doing something wrong.
Not Getting Traffic from Search Engines? Here is Why
Here are some reasons why you are not getting enough traffic from search engines.
1. Your Blog is not Indexed Yet
If your blog is not indexed, your blog post will not get any place in SERPs(Search Engine Result Pages). Thus they can’t send traffic to your blog. Normally, search engines automatically index new blogs. If you are not sure whether your blog is indexed by Google or not, just search for “site:www.yoursite.com” in Google Search. It will show you the number of indexed pages. See the screenshot which is attached below.
Sometime, Google may take few days to index your new blog. If you don’t want to wait, this article titled “How to index a new blog within 5 minute in Google” can help you. Depending on the popularity of your blog, Google’s spider will visit and index your blog posts. It means, they visit and index a popular blog’s content more frequently as compared to a new blog which is not that popular.
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2.You are Writing on topics which are not searched
When you write a blog post without researching, you don’t know whether people are looking for that kind of topic or not. Consider a simple example –
You want to know about “Affiliate Marketing” so you typed that keyword in Google. In SERPs, you found two articles. One has a title “How to make money through Affiliate Marketing” and the other has a title “an Affiliate’s dog Rocky“. Which article would you prefer reading? I think, you will go for the first one.
So the funda is simple. People will only come to your blog, if you are writing on something that people are searching for. It doesn’t matter how well you write your articles. If it is not a topic of people’s interest, you will never get traffic from search engines. If you want to target the right Audience, you must use “Keyword Research”.
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3. You are not using Keywords Properly
If you already know about Keyword Research and still not getting enough search engine traffic, then you’re again doing something wrong. During keyword Research, make sure that they are searched at least 1000 times per month and are relevant to your audience. In addition to this, also make sure that you are using them in your Headlines(Titles). Titles are extremely important because they appear in SERPs. If your title is catchy and contains relevant keywords, you are likely to get visitors.
Never focus on keywords which are already used by so many popular blogs because it is extremely tough to outrank these established sites especially when they are older.
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4. Your Posts are not Rich in Contents
While indexing, Google gives more importance to high-quality articles. For example -There are two articles on the same topic “How to earn money online?”. One has 100 words with little information. On the other hand, other has 2,000 words with complete information. Google will definitely put the 2,000 word article at the top.
Based on Research conducted by Neil Patel, Google gives importance to rich contents rather than the number of words.
It means that a blog post with 600 words with quality content is better than another post which has 3,000 words but useless contents.
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If you have visited the blog of any problogger, you might have noticed that they link their keywords either with their old blog posts or other blogs. When you link any particular keyword to your own blog posts, it’s called “Internal Linking” and when you link to other relevant blogs, it’s called “External Linking”. Both internal and external linking is very useful because it adds more value to your blog post especially for google.
If you are not linking internally or externally, you are sending the wrong message to google.
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There is a misconception that traffic are driven only by ruling SERPs on Google’s web search so they don’t optimize their images for Search Engines. It would be interesting for you to know that Google’s image search is also a major source of traffic. Normally, search engines can’t read images but you can make them readable by adding alt tag.
Must Read – How to Optimize Images for Search Engines
Why Keyword Research is So Important?
If cell is the fundamental unit of life, “Keyword Research” is definitely the fundamental unit of Blogging and SEO. I am saying this because both users and search engine depends on them to find your site. It’s keyword research which is responsible for ranking a website either on page 1 of Google or page 200. By using high CPC keywords in your blog posts, you can increase your adsense earnings as well. Now, you will ask “How to do a Keyword Research”. I am not going to explain this right now. May be, i will explain it in my next article. Anyway, you can know more about Keyword Research through below given articles.
Moz Blog Article– Beginner’s Guide to Keyword Research
Maddlemings Blog Article– Guide to Keyword Research using Google Keyword Planner Tool
ShoutMeLoud Blog Article– Keyword Research: Introduction for Newbies
Do you have Answers to Below Questions during Keyword Research?
1. Are people actually Searching for your Keyword?
In order to get traffic from search engines, someone has to be searching for your keyword in Google. If no one’s is looking for your keyword, it simply means no one is interested in knowing about it. So never use any keyword which has less than 1000 search per month. Long Tail Pro and Google Keyword Planner Tool are two best keyword Research Tools. Out of these two, I will highly recommend you to choose Long Tail Pro.
You can also know about the popularity of any keyword through Google either by typing a keyword or a phase in Google search or by checking some search results at the end.
At the end of page, Google list popular keywords as well. See below given screenshot:
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2. Is it Difficult for you to Rank in SERPs using your Keyword?
If so many old authority site is using a popular keyword and are ranked in SERPs, it would be extremely difficult for you to out rank old sites. Thus targeting keywords on the basis of high search volume is obviously not a better idea because you will have to face higher competition with established sites. Due to this reason, i will highly recommend you to target keywords which have lower competition.
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3. Are you using Long Tail Keywords?
I never recommend bloggers to use simple keywords like “Blogger”,”WordPress” etc because they are much more competitive. Always use Long Tail Keywords because they are less competitive and thus more promising. If you are running a blog on blogging,”Earn Money with WordPress Blog” can be considered long tail keyword. The funda is quite simple- lesser the competition, better the chance of ranking them on search engines.
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4. Do you know your Audience?
Before writing anything on your blog, do some research about your potential audience. Always target keywords which are relevant to them. You can easily get information about such keywords through forums, social media platforms and tools like SemRush. If you spend time on forums and social media platform, always participate in the discussion related to your niche. I’m sure that you would be able to know, what people want to read on a blog like yours. Please note that ranking for an irrelevant keyword may attract traffic for short time but never add value to your readers.
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5. Do you Analyze your Competitors
You can always learn something from top competitors of your niche so try to analyze them. Always try to know, what keywords they are using. Domain and page authority also matters so install tools like MozBar and SEO Toolbar. In many cases, more than two blog of your niche can use the same keyword. In such cases, you should use a long tailed version. I mean, create a long tail version using their keywords. It will really help. Some tools that are considered good for analyzing the keywords of your competitors are:
Your Term Now
Competition keeps on changing with trends and thus the keyword research. Due to this reason, it’s important to analyze your keywords after every few months. Renew your keywords after deciding what will work best. I use Google Trends for knowing about hot topics and i believe it’s the best tool for that.
In this article, i tried to cover everything. Please share your thoughts with me in the comments section below. Share your research work and inform me what worked and what didn’t.